MKTG7001 领导者营销 · Marketing for Leaders

MKTG7001 是澳大利亚国立大学（Australian National University，ANU）的一门课，开设在ANU College of Business and Economics，属于 Marketing 领域。这一页汇总它的课程目录信息和澳国立学生留下的评价。

课程信息

中文课名：领导者营销

课程类型：Graduate course

学分：6

课程领域：Marketing

所属学院：ANU College of Business and Economics

层级：Graduate coursework Level 7

目录年份：2026

课程简介

The course digs deep into the principles and practice of marketing with particular emphasis on the latest marketing strategies that will help marketing decision makers better address the needs of their consumers and markets. Topics include: The role of marketing and its environment market segmentation and target markets competitive strategies buyer behaviour in the consumer markets customer value analysis brand positioning and brand equity integrated marketing communicatio…

学生评价、难度与工作量

还没有澳国立学生给 MKTG7001 写过评价。有人写了之后，这里会显示实用性、难度（difficulty）、推荐度和具体的课程体验——在那之前它是空的，不会用生成内容填满。

同领域课程

官方页面

MKTG7001 handbook

独立学生社区，与澳大利亚国立大学官方无隶属关系。