MKTG7023 是澳大利亚国立大学（Australian National University，ANU）的一门课，开设在ANU College of Business and Economics，属于 Marketing 领域。这一页汇总它的课程目录信息和澳国立学生留下的评价。
中文课名：服务营销
课程类型：Graduate course
学分：6
课程领域：Marketing
所属学院：ANU College of Business and Economics
层级：Graduate coursework Level 7
目录年份：2026
This course is designed to provide students with a comprehensive understanding of services marketing, focusing on the unique challenges and opportunities associated with marketing intangible products. The course covers key topics such as understanding customer behavior, developing service strategies, managing service delivery, measuring and improving service quality, and promoting services through various channels.
还没有澳国立学生给 MKTG7023 写过评价。有人写了之后，这里会显示实用性、难度（difficulty）、推荐度和具体的课程体验——在那之前它是空的，不会用生成内容填满。
独立学生社区，与澳大利亚国立大学官方无隶属关系。