MKTG7028 是澳大利亚国立大学(Australian National University,ANU)的一门课,开设在ANU College of Business and Economics,属于 Marketing 领域。这一页汇总它的课程目录信息和澳国立学生留下的评价。
中文课名:战略营销传播
课程类型:Graduate course
学分:6
课程领域:Marketing
所属学院:ANU College of Business and Economics
层级:Graduate coursework Level 7
目录年份:2026
This course introduces students to the process of developing and managing effective marketing communications directed towards external stakeholders: customers, clients, and general consumers, in addition to other relevant actors outside the organization. Strategic communication activities represent an important part of most business activities.
还没有澳国立学生给 MKTG7028 写过评价。有人写了之后,这里会显示实用性、难度(difficulty)、推荐度和具体的课程体验——在那之前它是空的,不会用生成内容填满。
独立学生社区,与澳大利亚国立大学官方无隶属关系。