MKTG7050 是澳大利亚国立大学(Australian National University,ANU)的一门课,开设在ANU College of Business and Economics,属于 Marketing 领域。这一页汇总它的课程目录信息和澳国立学生留下的评价。
中文课名:消费者行为与分析
课程类型:Graduate course
学分:6
课程领域:Marketing
所属学院:ANU College of Business and Economics
层级:Graduate coursework Level 7
目录年份:2026
The course will provide a theoretical account of consumption as a (mainly) cultural activity: consumers interact with each other, with the market, and socio-cultural institutions by means of consumption acts and activities. Through consumption, consumers express their identity and contribute to the development and change of marketplaces and popular culture.
还没有澳国立学生给 MKTG7050 写过评价。有人写了之后,这里会显示实用性、难度(difficulty)、推荐度和具体的课程体验——在那之前它是空的,不会用生成内容填满。
独立学生社区,与澳大利亚国立大学官方无隶属关系。