MKTG3023 战略营销 · Strategic Marketing

MKTG3023 是澳大利亚国立大学(Australian National University,ANU)的一门课,开设在ANU College of Business and Economics,属于 Marketing 领域。这一页汇总它的课程目录信息和澳国立学生留下的评价。

课程信息

中文课名:战略营销

课程类型:Undergraduate course

学分:6

课程领域:Marketing

所属学院:ANU College of Business and Economics

层级:Undergraduate Level 3

目录年份:2026

课程简介

This course integrates previous studies in marketing into the strategic context of the organisation. Specific topics include strategic marketing models; the internal and external context in which marketing occurs; integrating marketing strategy with business goals, factors that impact on the effective development and implementation of marketing strategies and the management and implementation of marketing strategy in business-to-business and consumer markets.

学生评价、难度与工作量

还没有澳国立学生给 MKTG3023 写过评价。有人写了之后,这里会显示实用性、难度(difficulty)、推荐度和具体的课程体验——在那之前它是空的,不会用生成内容填满。

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