MKTG3023 是澳大利亚国立大学(Australian National University,ANU)的一门课,开设在ANU College of Business and Economics,属于 Marketing 领域。这一页汇总它的课程目录信息和澳国立学生留下的评价。
中文课名:战略营销
课程类型:Undergraduate course
学分:6
课程领域:Marketing
所属学院:ANU College of Business and Economics
层级:Undergraduate Level 3
目录年份:2026
This course integrates previous studies in marketing into the strategic context of the organisation. Specific topics include strategic marketing models; the internal and external context in which marketing occurs; integrating marketing strategy with business goals, factors that impact on the effective development and implementation of marketing strategies and the management and implementation of marketing strategy in business-to-business and consumer markets.
还没有澳国立学生给 MKTG3023 写过评价。有人写了之后,这里会显示实用性、难度(difficulty)、推荐度和具体的课程体验——在那之前它是空的,不会用生成内容填满。
独立学生社区,与澳大利亚国立大学官方无隶属关系。