MKTG3023 Strategic Marketing (Australian National University): rated 4.0/5 overall across 1 review collected on ANU Wall.
MKTG3023 is a Australian National University course taught by the ANU College of Business and Economics in Marketing. This page brings together its handbook details and what ANU students say about it.
Review data updated 2026-10-24.
Chinese title: 战略营销
Type: Undergraduate course
Credit points: 6
Subject area: Marketing
Faculty: ANU College of Business and Economics
Level: Undergraduate Level 3
Handbook year: 2026
This course integrates previous studies in marketing into the strategic context of the organisation. Specific topics include strategic marketing models; the internal and external context in which marketing occurs; integrating marketing strategy with business goals, factors that impact on the effective development and implementation of marketing strategies and the management and implementation of marketing strategy in business-to-business and consumer markets.
MKTG3023 has 1 scored review: overall 4.0/5 · usefulness 4.0 (all out of 5; higher difficulty means harder).
Sources: 1 StudentVIP review (average 4.0 stars).
The course panel on ANU Wall shows every review and discussion in full.
Q: Is MKTG3023 worth taking?
A: Averaged over 1 review: usefulness 4.0/5, overall 4.0/5. Only a few reviews so far, so treat this as a rough guide.
Q: Which faculty teaches MKTG3023, and when is it offered?
A: MKTG3023 is taught by the ANU College of Business and Economics. Check the official handbook for the current year.
ANU Wall is an independent student community and is not affiliated with Australian National University.