MKTG2004 Introduction to Marketing (Australian National University): rated 4.5/5 overall across 2 reviews collected on ANU Wall.
MKTG2004 is a Australian National University course taught by the ANU College of Business and Economics in Marketing. This page brings together its handbook details and what ANU students say about it.
Review data updated 2026-10-24.
Chinese title: 市场营销导论
Type: Undergraduate course
Credit points: 6
Subject area: Marketing
Faculty: ANU College of Business and Economics
Level: Undergraduate Level 2
Handbook year: 2026
The course introduces the principles and practice of marketing. Topics include the role of marketing and its organisational context; the marketing environment; market segmentation and target markets; marketing information, research and analysis; industry analysis, buyer behaviour in the consumer and business organisations, and decision making under conditions of high uncertainty and ambiguity.
MKTG2004 has 2 scored reviews: overall 4.5/5 (all out of 5; higher difficulty means harder).
Sources: 2 Reddit comments that an AI model judged to be reviewing this course (average would-recommend 4.5/5).
On Reddit: "Also MKTG2004 was easy to do without any background, plus these are all 2000 level if you’ve run out of 1000 level courses"
On Reddit: "As one of the three codevelopers of MKTG2004, I'd suggest putting it into Semester 2 of Year 1 Possibly swap in STAT1008 so you get the quant/numbers studies to balance across the Year 1 experience - otherwise your Year 1 quant experience is going to be Macro, Micro and Stat in …"
The course panel on ANU Wall shows every review and discussion in full.
Q: Is MKTG2004 worth taking?
A: Averaged over 2 reviews: overall 4.5/5. Only a few reviews so far, so treat this as a rough guide.
Q: Which faculty teaches MKTG2004, and when is it offered?
A: MKTG2004 is taught by the ANU College of Business and Economics. Check the official handbook for the current year.
ANU Wall is an independent student community and is not affiliated with Australian National University.