MKTG2032 E-Marketing (Australian National University): rated 4.0/5 overall across 2 reviews collected on ANU Wall.
MKTG2032 is a Australian National University course taught by the ANU College of Business and Economics in Marketing. This page brings together its handbook details and what ANU students say about it.
Review data updated 2026-10-24.
Chinese title: 电子营销
Type: Undergraduate course
Credit points: 6
Subject area: Marketing
Faculty: ANU College of Business and Economics
Level: Undergraduate Level 2
Handbook year: 2026
This course introduces students to the world of online consumer behaviour, e-marketing and the conduct of business operations in the virtual world. Topics include adapting consumer and business conduct to the online world, the use of marketing techniques for online engagement, transactions and consumer to consumer experiences.
MKTG2032 has 2 scored reviews: overall 4.0/5 (all out of 5; higher difficulty means harder).
Sources: 2 Reddit comments that an AI model judged to be reviewing this course (average would-recommend 4.0/5).
On Reddit: "MKTG2032 can be manageable - we work on an idea that if you're needing the background materials for the marketing idea, there's resources to support - some semester I have students doing Intro to Marketing as they're doing MKTG2032, so it's a "If you needed, here's resources; if…"
On Reddit: "For the exchange, the interesting aspect will be that our International Business (IB) will be an Australia outwards perspective, so that'll be an area where you get to see what we think happens overseas. (I'm in Marketing, we're neighbours to IB) For a hidden gem, I could be che…"
The course panel on ANU Wall shows every review and discussion in full.
Q: Is MKTG2032 worth taking?
A: Averaged over 2 reviews: overall 4.0/5. Only a few reviews so far, so treat this as a rough guide.
Q: Which faculty teaches MKTG2032, and when is it offered?
A: MKTG2032 is taught by the ANU College of Business and Economics. Check the official handbook for the current year.
ANU Wall is an independent student community and is not affiliated with Australian National University.